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Level – ADVANCED – First examination
Useage – Exam learning – Teaching – Revision – Course prep – Vocational – General interest
Coverage – COMPREHENSIVE – 80% + exam coverage
Age accessibility – 14 plus
Examination – UK GCSE – OCR and AQA plus others
Units – 11 full units – 8 steps per unit
Total Duration – 3 HRS + per unit
Progression – learn – explore – revise – test
Interactive Learning – Yes – all steps
Learning Checks – 5 per unit
Feedback – email – progress tracking for all. Xapi reporting for Class Group
Teacher/Class option available – Yes
Sample Unit – Yes
Subject Units
Lesson Box units follow the LEARN, EXPLORE, REVISE & TEST pathway with interactive presentations, keyword exercises, tasks, discussion or Q&A topics, revision summary, games, quizzes and tests.
Who Advertises? Where to advertise? Advertising and the Media. TV Advertising. TV Advertising Slots. Radio. Press Advertising. Advertising Text. Product Placement. The Power of Advertising. Advertising Controls. Selling Advertising., Advertising Agency. Producing Adverts.
Audience Relationship. Media Consumers. Audience as Victims. Active Audience. Who Controls Whom? Audience Positioning. The Media in Your Life. Knowing Your Audience. Audience Research. Using Research. The Right Sample. Audience Categories. Your Viewers. Scheduling. Where are the Audience? Changing Audience Habits. Protecting the Audience.
Media Institutions. What is a Media Institution? The Big Media Institutions. Starting Small. Making a Profit. TV Institutions. The Big Players. Media Freedom. Media in a Democracy. First Principles. Your Audience. Media Tasks. Institution Image. The BBC.
What is the Message? A Message Without Words. A Complex Message. Media Speak. The Media Message. Choosing a Language. Learning the Language. Delivering the Message. The Use of Anchorage. Anchorage examples. Denotation & Connotation. Reading the Connotation. Image Analysis. Narrative.
What is Media Studies? Media Qualifications. Key Media Concepts. Media Language. Representation. Institutions. Audience. What is the Media? History of the Media. Is the Media Good or Bad? Media Saturation. Media and Society. The UK Media Culture. Changing Technology.
The Moving Image. Making the Film. History. How Movies Work. Cinema Magic. Movies Today. The Movie Industry. Jobs in the Movies. Film Setting. The Film Idea. Financing the Movies. The Stars. Reaching the Audience. Promotion. The Independents. Helping the Audience. Editing Techniques. Tricks and Techniques.
The Music Industry. Recording History. Music Industry Birth. Organisation. Indie Labels. Music Styles. Where the money is. Where Your Money Goes. Steps in Development. Getting Heard. Promoting. Marketing. Merchandising. Recipe for Success.
Bringing the News. We Love News. The Newsroom. Make it Real. News Style. Finding the News. Presentation. What is Newsworthy? Production. Working a Story.
Radio History. How it Works. Radio Frequencies. Why listen to the radio? Radio Style. Radio Stations. Ownership. Speech Radio. Music Radio. Radio Station Profile. Making a Radio Programme. Controlling Radio. Pirate Radio. BBC Radio. Listening Figures. Changing Radio. Radio News.
What is Representation? Versions of Reality. Which Reality to Show? Your View. Who is it for? How do we represent reality? Bias. Propaganda and Spin. Ideology. Stereotypes. Archetype. Icons. Soaps. Content Analysis.
Newspaper History. Printed Media. Format, Style & Content. The Front Page. Newspaper Style. Style of Publication. Newspaper Sales. Readership. Magazines. Selling the Papers. Who does what? Choosing a Story. Allocating the Story. Writing the Story. Upsetting People. Types of Story. Making it Look Right. Printing the Paper. Changing Newspapers. Freedom of the Press.
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